guests believe staff uniforms directly reflect general quality and professionalism and serve as visual ambassadors for a brand
employees say their perception of the company improves when given high-quality uniforms that are stylish, comfortable and well fitting
Sandra Hill, founder of ExposedLondon, knows how daunting it can be to create stylish, practical, staff uniforms that a team will actually want to wear. Applying her decades of design experience at some of the world’s top brands, she now works closely with clients to deliver unique, individual workwear solutions with timeless style, creating a professional image that truly aligns with the company’s identity, promoting overall brand awareness and recognition. In the course of curating outfits and uniforms for hotels, businesses, stores and individuals over the past few years she realised that three things are key to a successful outcome… though often overlooked.
01
Staff uniforms are a brand’s face-to-face chance to engage customers with their core message, a top-to-toe advertisement for their vision. A conventional offering is at best a wasted opportunity and at worst a mixed message.
02
Developers and branding agencies understand that uniforms are important to their branding strategy yet can sometimes view this part of the process as ‘an unknown’ and it gets left to the end, insufficient budget allocation… cue those rather generic and banal offerings that do not link the brand message with the customer or engage the staff with the brand at its core.
03
Staff need to enjoy wearing their uniform, as they will do so for most of the day. They need functional, stylish outfits appropriate to their environment and role. They do not want to feel self-conscious about a too-thin fabric or a constant need to adjust an ill proportioned piece of clothing… A stylish uniform should not only fully reflect the attitude and vision of the brand; it should make the staff look and feel their best too.
Made-to-order means producing only what’s needed, when it’s needed.
No excess stock, no unnecessary waste.
It’s a smarter way to create and a better choice for the planet.
With 30+ years in the global fashion industry, enjoying creative/design director roles at Alberta Ferretti in Italy, Paul Smith in London, Coach and Ralph Lauren in NY and luxury retail at Lane Crawford in Hong Kong, Sandra’s diverse, comprehensive experience has always been one of helping people look and feel good, from head to toe – whether celebrities, customers, retail groups or entire hotels.
Providing three main services, each flexible and fully customisable to your unique needs. From complete procurement to personalised concepts and strategic consultancy, our approach ensures every client receives a solution crafted uniquely for them.
01
Full A-Z Procurement
Bespoke Concept to
Completion.
A comprehensive, end-to-end service that carries your uniform project from initial vision to final delivery.
Working closely with every client to shape a shared creative direction, ensuring each decision aligns with your objectives from a design, planning, budgeting and operational perspective.
Through a committed and collaborative process and critical guidance, overseeing every stage – concept, development, sourcing, sampling, production, quality control, logistics, fittings and ongoing support, ensuring a seamless journey and a result that reflects your brand and purpose.
02
Partial Procurement
Personalised Concept
Creation & Curated Solutions.
A flexible, tailored service designed to meet specific requirements, timelines, and budgets.
The solution may be part bespoke, part curated, or fully curated – always delivered with thoughtful planning, creative insight, and continued collaboration throughout the process.
Creating a personalised concept, refined with you, managing the delivery with ongoing support, ensuring the final outcome aligns with your brand vision and objectives.
03
Consultancy
Strategic Creative Concept
Development.
Expert guidance focused on shaping the strategic and aesthetic direction of your
uniform project.
Providing high-level insight, creative alignment, and practical recommendations to help you define or elevate your concept.
Ideal for clients seeking clarity, direction, or specialist input before committing to full procurement, this service ensures your vision is grounded in strategy, functionality, and brand identity.
From the initial concept through development, production to delivering the final product; I love the whole
procurement process and excel in working closely with every client to fulfil their objectives from a creative,
planning, budgeting and critical viewpoint, through a vision, direction and committed working process.
Our collaborative approach is tailored to your needs – whether that’s creative concept development, partial procurement, or a complete service from vision to delivery and continued support.
PHASE 1
INITIAL CONSULTATION
& PLANNING
PHASE 2
CONCEPT & RESEARCH
PHASE 3
DEVELOPMENT & SAMPLING
PHASE 4
BULK PRODUCTION
& Supply Chain Management
PHASE 5
QUALITY CONTROL
PHASE 6
PACKING & LOGISTICS
PHASE 7
DELIVERY
& Fitting Sesssion
PHASE 8
CLIENT CARE & SUPPORT
GREAT DRESSED STAFF ENHANCE A SPACE THAT MAKES YOU FEEL SOMETHING THAT CONNECTS YOU WITH THE BRAND
If you’ve been thinking about making a big difference to your brand, your guests and your staff, are open to
discussing the opportunities or just curious, please get in touch, I’d love to hear from you.
Here to help your vision become reality – effortlessly.
ExposedLondon
London
Hong Kong
Galle
ExposedLondon Ltd
Registered in the United Kingdom – 07757439
Incorporated in England & Wales in 2011
